Highlights
· Of 9108 hour total content
coverage on 23 news channels, demonetisation accounted for 16%
· NewsX and News18 India ranked the
top two news channels in terms of number of hours
· ABP News and TV9 Marathi ranked
the top two news channels in terms of number of clips
· CNBC Bazar had 737 clips in peak
hours; ABP News had 1900 clips in non-peak hours
· SBI constituted 31.4% coverage
followed by ICICI 25.15% and HDFC Bank 8.9%
· Arundhati Bhattacharya of SBI held
top slot as spokesperson followed by Chanda Kochhar of ICICI
Banks
Coverage
Channel
|
Total Clips
|
Duration (hh:mm:ss)
|
Duration%
|
NEWS X
|
789
|
105:26:58
|
7.19%
|
NEWS 18 INDIA
|
1148
|
105:05:18
|
7.16%
|
CNBC TV18
|
652
|
100:00:18
|
6.82%
|
CNBC AWAAZ
|
769
|
95:23:12
|
6.50%
|
ZEE BUSINESS
|
999
|
93:19:14
|
6.36%
|
TV9 MARATHI
|
1669
|
92:37:22
|
6.31%
|
INDIA TODAY
|
567
|
83:19:50
|
5.68%
|
NEWS 24
|
1417
|
82:02:12
|
5.59%
|
NDTV 24X7
|
1107
|
81:27:11
|
5.55%
|
ABP NEWS
|
2407
|
79:32:22
|
5.42%
|
BLOOMBERG TV
|
563
|
79:15:06
|
5.40%
|
IBN LOKMAT
|
1051
|
72:42:36
|
4.96%
|
NDTV PROFIT
|
392
|
69:33:10
|
4.74%
|
CNBC BAZAAR
|
1246
|
67:06:45
|
4.57%
|
ET NOW
|
533
|
61:13:35
|
4.17%
|
ZEE 24 TAAS
|
1013
|
40:20:50
|
2.75%
|
JAI MAHARASHTRA
|
1238
|
37:45:51
|
2.57%
|
ABP MAJHA
|
728
|
29:44:34
|
2.03%
|
AAJ TAK
|
437
|
28:05:21
|
1.91%
|
TIMES NOW
|
180
|
25:51:08
|
1.76%
|
NDTV INDIA
|
255
|
18:00:53
|
1.23%
|
CNN NEWS 18
|
155
|
10:30:47
|
0.72%
|
ZEE NEWS
|
323
|
8:37:58
|
0.59%
|
TOTAL
|
19638
|
1467:02:31
|
100%
|
Banks Coverage [Prime Time &
Non-Prime Time]
Channel
|
Prime
Time
|
Non-Prime
Time
|
||||
TotalClips
|
Duration
(hh:mm:ss)
|
Duration%
|
TotalClips
|
Duration
(hh:mm:ss)
|
Duration%
|
|
AAJ
TAK
|
102
|
4:55:16
|
0.34%
|
335
|
23:10:05
|
1.58%
|
ABP
MAJHA
|
171
|
12:03:46
|
0.82%
|
557
|
17:40:48
|
1.21%
|
ABP
NEWS
|
507
|
22:17:08
|
1.52%
|
1900
|
57:15:14
|
3.90%
|
BTVi
|
359
|
45:16:45
|
3.09%
|
204
|
33:58:21
|
2.32%
|
CNBC
AWAAZ
|
482
|
58:23:56
|
3.98%
|
287
|
36:59:16
|
2.52%
|
CNBC
BAZAAR
|
737
|
37:21:59
|
2.55%
|
509
|
29:44:46
|
2.03%
|
CNBC
TV18
|
387
|
61:13:55
|
4.17%
|
265
|
38:46:23
|
2.64%
|
CNN
NEWS 18
|
24
|
2:16:38
|
0.16%
|
131
|
8:14:09
|
0.56%
|
ET
NOW
|
343
|
37:32:30
|
2.56%
|
190
|
23:41:05
|
1.61%
|
IBN
LOKMAT
|
246
|
25:01:53
|
1.71%
|
805
|
47:40:43
|
3.25%
|
INDIA
TODAY
|
128
|
20:35:38
|
1.40%
|
439
|
62:44:12
|
4.28%
|
JAI
MAHARASHTRA
|
322
|
13:49:52
|
0.94%
|
916
|
23:55:59
|
1.63%
|
NDTV
24X7
|
259
|
27:42:53
|
1.89%
|
848
|
53:44:18
|
3.66%
|
NDTV
INDIA
|
60
|
5:10:50
|
0.35%
|
195
|
12:50:03
|
0.87%
|
NDTV
PROFIT
|
298
|
51:16:14
|
3.49%
|
94
|
18:16:56
|
1.25%
|
NEWS
18 INDIA
|
239
|
24:08:45
|
1.65%
|
909
|
80:56:33
|
5.52%
|
NEWS
24
|
253
|
32:41:52
|
2.23%
|
1164
|
49:20:20
|
3.36%
|
NEWS
X
|
169
|
25:40:34
|
1.75%
|
620
|
79:46:24
|
5.44%
|
TIMES
NOW
|
34
|
11:11:20
|
0.76%
|
146
|
14:39:48
|
1.00%
|
TV9
MARATHI
|
562
|
33:30:19
|
2.28%
|
1107
|
59:07:03
|
4.03%
|
ZEE
24 TAAS
|
297
|
16:19:50
|
1.11%
|
716
|
24:01:00
|
1.64%
|
ZEE
BUSINESS
|
637
|
55:42:09
|
3.80%
|
362
|
37:37:05
|
2.56%
|
ZEE
NEWS
|
60
|
3:06:32
|
0.21%
|
263
|
5:31:26
|
0.38%
|
TOTAL
|
6676
|
627:20:34
|
42.76%
|
12962
|
839:41:57
|
57.24%
|
Abs
Top 10 Banks
Banks
|
TotalClips
|
Duration (hh:mm:ss)
|
Duration%
|
State Bank of India
|
2782
|
166:04:46
|
31.43%
|
ICICI Bank
|
2005
|
132:53:18
|
25.15%
|
HDFC Bank
|
894
|
47:09:02
|
8.92%
|
Punjab National Bank
|
481
|
37:39:40
|
7.13%
|
Axis Bank
|
503
|
26:46:12
|
5.07%
|
Bank of India
|
484
|
26:41:47
|
5.05%
|
Bank of Baroda
|
435
|
23:04:26
|
4.37%
|
Kotak Mahindra Bank
|
210
|
14:28:55
|
2.74%
|
Union Bank of India
|
175
|
13:44:08
|
2.60%
|
Bank of Maharashtra
|
140
|
6:42:41
|
1.27%
|
Others
|
766
|
33:13:40
|
6.29%
|
Total
|
8875
|
528:28:35
|
100%
|
Top 10 Spokeperson
Banks
|
Personality
|
TotalClips
|
Duration
(hh:mm:ss)
|
Duration%
|
State
Bank of India
|
Arundhati
Bhattacharya
|
220
|
12:40:00
|
23.15%
|
ICICI
Bank
|
Chanda
Kochhar
|
133
|
5:26:22
|
9.94%
|
State
Bank of India
|
Rajnish
Kumar
|
28
|
2:10:43
|
3.98%
|
Axis
Bank
|
Shikha
Sharma
|
22
|
1:49:40
|
3.34%
|
Punjab
National Bank
|
Usha
Anathasubramanian
|
23
|
1:37:25
|
2.97%
|
State
Bank of India
|
Anshula
Kant
|
12
|
1:29:15
|
2.72%
|
State
Bank of India
|
Pratip
Chaudhari
|
06
|
1:20:29
|
2.45%
|
Bank
of Baroda
|
P S
Jaykumar
|
07
|
1:16:00
|
2.31%
|
State
Bank of India
|
Soumya
Kanti Ghosh
|
04
|
1:08:49
|
2.10%
|
Federal
Bank
|
Ashutosh
Khajuria
|
12
|
0:59:44
|
1.82%
|
Others
|
444
|
24:44:30
|
45.22%
|
|
Total
|
911
|
54:42:57
|
100%
|
|
Abs
Top 5 Topics
Topics
|
Total Clips
|
Duration (hh:mm:ss)
|
Duration%
|
Impact of Currency of Demonetisation
|
2268
|
265:15:26
|
18.08%
|
Crowd at ATMs & Banks after the Indian Currency
Ban
|
1660
|
147:10:30
|
10.03%
|
Discussion on Currency Demonetisation
|
129
|
83:14:01
|
5.67%
|
Digital Transaction
|
608
|
75:36:13
|
5.15%
|
Political Debate on Note Ban
|
163
|
48:12:51
|
3.29%
|
Others
|
14810
|
847:33:30
|
57.77%
|
Total
|
19638
|
1467:02:31
|
100%
|
Banks Coverage for Ticker & Flash
Bank
|
Total Clips
|
Duration (hh:mm:ss)
|
Duration%
|
ICICI Bank
|
98
|
0:16:07
|
64.81%
|
State Bank of India
|
61
|
0:07:07
|
28.62%
|
HDFC Bank
|
04
|
0:00:28
|
1.88%
|
Axis Bank
|
03
|
0:00:21
|
1.41%
|
Kotak Mahindra Bank
|
02
|
0:00:14
|
0.94%
|
Bank of Baroda
|
01
|
0:00:07
|
0.47%
|
Bank of India
|
01
|
0:00:07
|
0.47%
|
Indian Bank
|
01
|
0:00:07
|
0.47%
|
Punjab National Bank
|
01
|
0:00:07
|
0.47%
|
Union Bank of India
|
01
|
0:00:07
|
0.47%
|
Total
|
173
|
0:24:52
|
100%
|
DISCLAIMER
We at Clipbyte
have put together this report with the information which is in the publicly
available domain (television as a medium) and have reported the unbiased
observations. We are not giving an opinion on any particular brand. This report
is copyright material & we have the authority to disseminate this document.
This report contains some trademarks, brands that belong to its respective
owners.
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