Amid demonetisation and severe impact on the automobile
industry, the auto show news content coverage on the segment accounted for 104
hours including prime and non prime time. Of this, MNC companies hogged the
limelight led by Mercedes Benz, Hyundai and BMW holding the top three slots.
Sedan and SUV ruled the roost with 34% and 29% share respectively within the
pie while cars accounted for 81% of share on auto shows with Bike being a
distant 2nd at 17%.
Auto Show Coverage
Coverage
|
Duration
(hh:mm:ss)
|
Duration%
|
Prime
Time
|
57:58:02
|
55.57%
|
Non-Prime
Time
|
46:20:39
|
44.43%
|
Total
|
104:18:41
|
100%
|
Top 10 Auto Companies
Company
|
Duration
(hh:mm:ss)
|
Duration%
|
Mercedes
Benz
|
11:52:07
|
12.30%
|
Hyundai
|
8:56:30
|
9.27%
|
BMW
|
8:03:34
|
8.35%
|
Tata
Motors
|
6:56:08
|
7.19%
|
Volvo
|
6:18:41
|
6.54%
|
Nissan
|
5:54:48
|
6.13%
|
Skoda
|
5:47:24
|
6.00%
|
Toyota
|
5:29:01
|
5.68%
|
Maruti
Suzuki
|
4:36:27
|
4.77%
|
Mahindra
& Mahindra
|
3:49:35
|
3.97%
|
Auto Show– Share of Voice –Type
Company
|
Duration
(hh:mm:ss)
|
Duration%
|
Sedan
|
29:05:37
|
34.39%
|
SUV
|
24:45:07
|
29.26%
|
Hatchback
|
5:17:11
|
6.25%
|
Coupe
|
3:02:12
|
3.59%
|
Hybrid
|
2:19:10
|
2.74%
|
MUV
|
2:00:31
|
2.37%
|
Others
|
18:05:35
|
21.39%
|
Total
|
84:35:23
|
100%
|
Auto Show – Share of Voice – Cars & Bikes
Vehicle
|
Duration
(hh:mm:ss)
|
Duration%
|
Car
|
84:35:23
|
81.09%
|
Bike
|
18:06:39
|
17.36%
|
Others
|
1:36:39
|
1.54%
|
Total
|
104:18:41
|
100%
|
Personality
|
Designation
|
Company
|
Tutu Dhawan
|
Auto Expert
|
-
|
Tom Von Bonsdorff
|
MD
|
Volvo Auto India
|
Jagdish Khattar
|
-
|
Carnation Auto
|
Ian Robertson
|
Chief
[Sales
& Marketing]
|
BMW Group
|
Hirosho Tamura
|
Chief Product Specialist
|
Nissan Motors
|
Roland Folger
|
MD & CEO
|
Mercedes Benz India
|
Sudhir Rao
|
MD
|
Skoda Auto India
|
R S Kalsi
|
Executive Director
|
Maruti Suzuki
|
Michael Jopp
|
VP
[ Sales & Marketing]
|
Mercedes Benz India
|
Frank Emmanuel
Scholder
|
President
|
BMW India
|
Visibility Top 10 Anchors / Reporters
Anchor
/ Reporter
|
Designation
|
Channel
|
Swati Khandelwal Jain
|
Anchor & Reporter
|
BTVi
|
Siddharth Vinayak Pathankar
|
Anchor & Reporter
|
NDTV Profit /
NDTV 24x7
|
Mugda Mishra
|
Anchor & Reporter
|
CNBC Awaaz /
CNBC Bazaar
|
Nandkumar Nair
|
Anchor & Reporter
|
Zee Business
|
Gavin Dsouza
|
Anchor & Reporter
|
Et Now / Times Now
|
Sohini Dutt
|
Anchor & Reporter
|
CNBC TV18
|
Kranti Sambhav
|
Anchor & Reporter
|
NDTV India
|
Shams Raza Naqvi
|
Anchor & Reporter
|
News X
|
Cyrus Behram Dhabhar
|
Anchor
|
NDTV Profit
|
Hormad Sorabjee
|
Reporter
|
ET Now
|
Auto Show Programme Sponsors
Channel
|
Programme
|
NDTV Profit
|
HDFC Ergo General Insurance Presents
NDTV Car And Bike Awards 2017
|
CNBC TV18
|
Mobil Presents 17th Overdrive Awards
|
NDTV 24X7
|
HDFC Ergo General Insurance Presents
NDTV Car And Bike Awards 2017
|
ET Now
|
Hyundai Presents Autocar India Show
|
NDTV Profit
|
The Car & The Bike Show Powered by BBT
|
Times Now
|
Hyundai Presents Autocar India Show
|
This document provides the exposure and visibility of the brands on
television as a medium
The television channels monitored and analysed for only auto shows from
12 channels. (BTVi, NDTV Profit,
CNBC Awaaz, CNBC TV 18, ET Now, Zee
Business, India Today, NDTV India, NDTV 24 X 7,News X, Times Now & CNBC
Bazaar).
The prime time hours for
Business Channels - 09:00 hours to 16:00 hours / 19:00 hours to 23:00 hours.The prime time hours for all other Channels - 19:00 hours to 23:00
hours.
DISCLAIMER
We at clipbyte.com have
put together this report with the information which is in the publicly available
domain (television as a medium) and have reported the unbiased observations. We are not giving
an opinion on any particular brand. This report is copyright material & we
have the authority to disseminate this document. This report contains some trademarks,
brands that belong to its respective owners.
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