STANDARD CHARTERED MUMBAI MARATHON
(15TH JANUARY 2017)
SPONSORSHIP REPORT
(15TH JANUARY 2017)
SPONSORSHIP REPORT
HOW TO USE THIS REPORT EFFECTIVELY
1.
This document provides the exposure and visibility of the brands on television
as a medium
2.
This document compares immediate direct competition amongst brands in terms of
brand visibility on television
3.
Total duration is in terms of hh:mm:ss .
4.
The analysis in the document is unbiased towards any popular parameters that
are undertaken for the study. We at Clipbyte, have tracked,
monitored and reported the unprejudiced observation in the report.
DISCLAIMER
We
at Clipbyte have put together this report with the information which is in the
publicly available domain (television as a medium) and have reported
the unbiased observations. We are not giving an opinion on any particular
brand. This report is copyright material & we have the authority
to disseminate this document. This report contains some trademarks, brands that
belong to its respective owners.
News
Channels Total Visibility
Standard
Chartered Mumbai Marathon
Telecast
|
Duration
(hh:mm:ss)
|
Duration%
|
Live Telecast
|
3:18:53
|
49.89%
|
Post Live
|
1:43:37
|
25.99%
|
Pre Live
|
1:36:09
|
24.12%
|
Total
|
6:38:39
|
100%
|
News
Channels Visibility - Brands
Brand Telecast
|
Duration
(hh:mm:ss)
|
Duration%
|
Live Telecast
|
2:13:44
|
42.83%
|
Post Live
|
1:59:56
|
38.41%
|
Pre Live
|
0:58:33
|
18.75%
|
Total
|
5:12:13
|
100%
|
News Channels Visibility –
Personalities
Telecast
|
Duration
(hh:mm:ss)
|
Duration%
|
Live Telecast
|
0:48:31
|
53.23%
|
Post Live
|
0:41:13
|
45.22%
|
Pre Live
|
0:01:25
|
1.55%
|
Total
|
1:31:09
|
100%
|
News
Channels Visibility Brands
Rank
|
Brands
|
Duration
(hh:mm:ss)
|
Duration%
|
1
|
Stanchart
|
2:55:49
|
56.31%
|
2
|
Seiko
|
0:43:35
|
13.96%
|
3
|
Tata Consultancy Services
|
0:29:30
|
9.45%
|
4
|
Harmony
|
0:07:13
|
2.31%
|
5
|
PPL
|
0:06:18
|
2.02%
|
6
|
Iprs
|
0:06:08
|
1.96%
|
7
|
Asics
|
0:06:05
|
1.95%
|
8
|
The Times of India
|
0:04:39
|
1.49%
|
9
|
Star Sports
|
0:04:35
|
1.47%
|
10
|
Jabong
|
0:04:27
|
1.43%
|
11
|
Maruti Suzuki S-Cross
|
0:04:15
|
1.36%
|
12
|
DHL
|
0:02:04
|
0.66%
|
13
|
Trident
|
0:01:46
|
0.57%
|
14
|
Nestle
|
0:01:45
|
0.56%
|
15
|
98.3 Radio Mirchi FM
|
0:01:25
|
0.45%
|
16
|
Ashwini R Construction Pvt Ltd
|
0:01:20
|
0.43%
|
17
|
Save The Girl
|
0:01:12
|
0.38%
|
18
|
Volini Spray
|
0:01:01
|
0.33%
|
19
|
MCGM
|
0:00:57
|
0.30%
|
20
|
Jet Airways
|
0:00:55
|
0.29%
|
21
|
Exim Bank
|
0:00:47
|
0.25%
|
22
|
Asian Heart Institute
|
0:00:43
|
0.23%
|
23
|
Mahindra Nanhi Kali
|
0:00:42
|
0.22%
|
24
|
AIMS
|
0:00:34
|
0.18%
|
25
|
HPCL
|
0:00:26
|
0.14%
|
26
|
NAB
|
0:00:26
|
0.14%
|
27
|
Nike
|
0:00:26
|
0.14%
|
28
|
Orsl
|
0:00:21
|
0.11%
|
29
|
Be Healthy Be Wealthy
|
0:00:15
|
0.08%
|
30
|
Child Rights And You
|
0:00:15
|
0.08%
|
31
|
Ratnanidhi Organisation
|
0:00:15
|
0.08%
|
32
|
Jio
|
0:00:14
|
0.07%
|
33
|
Adidas
|
0:00:12
|
0.06%
|
34
|
Government of Maharashtra
|
0:00:08
|
0.04%
|
35
|
Indian Navy
|
0:00:08
|
0.04%
|
36
|
Rajya Nirvachan Ayog Maharashtra
|
0:00:08
|
0.04%
|
37
|
Adapt HPCL Project
|
0:00:06
|
0.03%
|
38
|
Kingfisher
|
0:00:06
|
0.03%
|
39
|
Recycle E-Waste [ Bajaj]
|
0:00:06
|
0.03%
|
40
|
Jaipur Foot
|
0:00:05
|
0.03%
|
41
|
L&T
|
0:00:05
|
0.03%
|
42
|
Save Aarey
|
0:00:05
|
0.03%
|
43
|
Able Siksha
|
0:00:04
|
0.02%
|
44
|
DNA Newspaper
|
0:00:04
|
0.02%
|
45
|
Hathi Cement
|
0:00:04
|
0.02%
|
46
|
NHB
|
0:00:04
|
0.02%
|
47
|
Eastern Railway
|
0:00:03
|
0.02%
|
48
|
Parvish
|
0:00:03
|
0.02%
|
49
|
Swachata Abhiyan
|
0:00:03
|
0.02%
|
50
|
Tata Tuscon
|
0:00:03
|
0.02%
|
51
|
Eestern Railway
|
0:00:03
|
0.02%
|
52
|
Cigna
|
0:00:02
|
0.01%
|
53
|
CSR
|
0:00:02
|
0.01%
|
54
|
Rotary Club of Bombay Worli
|
0:00:02
|
0.01%
|
55
|
United Way
|
0:00:02
|
0.01%
|
56
|
Omkar
|
0:00:01
|
0.01%
|
57
|
Shrimad Rajchandra [Love & Care]
|
0:00:01
|
0.01%
|
Total
|
5:12:13
|
100%
|
|
News
Channels Non FCT Commercials
Share
of Voice
Commercial
|
Duration
(hh:mm:ss)
|
Duration%
|
Aston
|
1:16:03
|
96.57%
|
L Band
|
0:02:42
|
3.43%
|
Total
|
1:18:45
|
100%
|
Aston
|
|||
Rank
|
Commercial
|
Duration
(hh:mm:ss)
|
Duration%
|
1
|
Ashwini R Construction Pvt Ltd
|
0:23:44
|
30.14%
|
2
|
Divya Innerwear
|
0:00:23
|
0.49%
|
3
|
DNA Newspaper
|
0:00:27
|
0.57%
|
4
|
Kent Air Purifier
|
0:00:23
|
0.49%
|
5
|
Kesh King Hair Oil
|
0:00:18
|
0.38%
|
6
|
MDH Deggi Mirch
|
0:00:33
|
0.70%
|
7
|
My Dr Pain Relief Oil
|
0:46:43
|
59.32%
|
8
|
Patanjali Chavanprash
|
0:00:54
|
1.14%
|
9
|
Patanjali Natural Masalas
|
0:00:42
|
0.89%
|
10
|
Patanjali Biscuit
|
0:00:11
|
0.23%
|
11
|
Patanjali Danth Kanti
|
0:00:12
|
0.25%
|
12
|
Patanjali Kesh Kanti Tel
|
0:00:38
|
0.80%
|
13
|
Patanjali Shishu Care
|
0:00:30
|
0.63%
|
14
|
Peth Safa
|
0:00:17
|
0.36%
|
15
|
Zandu Pure honey
|
0:00:08
|
0.17%
|
Total
|
1:16:03
|
96.57%
|
|
L
Band
|
|||
Rank
|
Commercial
|
Duration
(hh:mm:ss)
|
Duration%
|
1
|
ACC
|
0:00:19
|
0.40%
|
2
|
Patanjali Kesh Kanti Herbal Shampoo
|
0:00:09
|
0.19%
|
3
|
Patanjali Aleovera Gel
|
0:00:18
|
0.38%
|
4
|
Patanjali Herbal Bath Soap
|
0:00:29
|
0.61%
|
5
|
Patanjali Honey
|
0:00:50
|
1.06%
|
6
|
Patanjali Washing Powder
|
0:00:25
|
0.53%
|
7
|
Syska Led
|
0:00:12
|
0.25%
|
Total
|
0:02:42
|
3.43%
|
|
News
Channels Visibility - Personalities
Rank
|
Personality
|
Designation
|
Company
|
Duration
(hh:mm:ss)
|
Duration%
|
1
|
Vijay Goel
|
Sports Minister
|
-
|
0:12:41
|
13.91%
|
2
|
Devendra Fadnavis
|
CM
|
Maharashtra
|
0:11:12
|
12.29%
|
3
|
Amrita Fadnavis
|
Wife of Devendra Fadnavis
|
-
|
0:09:55
|
10.88%
|
4
|
Vinod Tawde
|
Education Minister
|
Maharashtra
|
0:08:38
|
9.47%
|
5
|
John Abraham
|
Ambassador
|
Mumbai Marathon
|
0:07:47
|
8.54%
|
6
|
Tapse Pannu
|
Actor
|
-
|
0:06:24
|
7.02%
|
7
|
Tina Ambani
|
Founder
|
Harmony Art Foundation
|
0:06:24
|
7.02%
|
8
|
Snehal Ambekar
|
Mayor
|
Mumbai Marathon
|
0:05:34
|
6.11%
|
9
|
Sonali Bendre
|
Actor
|
-
|
0:04:47
|
5.25%
|
10
|
Shaina NC
|
Leader
|
BJP
|
0:04:17
|
4.70%
|
11
|
Shailesh Lodha
|
Actor
|
Taarak Mehta Ka Ooltah Chashmah
|
0:04:02
|
4.42%
|
12
|
C Vidyasagar Rao
|
Governor
|
Maharashtra
|
0:04:02
|
4.42%
|
13
|
Juhi Chawla
|
Actor
|
-
|
0:03:48
|
4.17%
|
14
|
Piyush Pandey
|
CEO
|
Ogilvy & Mather
|
0:01:16
|
1.39%
|
15
|
Rahul Bose
|
Actor
|
-
|
0:00:22
|
0.40%
|
Total
|
1:31:09
|
100%
|
|||
News
Channels Interviews
Interview
|
Designation
|
Company
|
Duration
(hh:mm:ss)
|
Duration%
|
Devendra Fadnavis
|
CM
|
Maharashtra
|
0:02:24
|
2.63%
|
Juhi Chawla
|
Actor
|
-
|
0:01:08
|
1.24%
|
Total
|
0:03:32
|
3.88%
|
||
News
Channels – Share of Voice
Channel
|
Duration
(hh:mm:ss)
|
Duration%
|
TV9 Marathi
|
2:36:32
|
39.27%
|
Zaa 24 Taas
|
1:41:06
|
25.36%
|
Abp Majha
|
0:43:59
|
11.03%
|
Jai Maharashtra
|
0:41:22
|
10.38%
|
Maharashtra 1
|
0:31:00
|
7.78%
|
Zee News
|
0:11:23
|
2.86%
|
Ndtv 24x7
|
0:06:26
|
1.61%
|
Ibn Lokmat
|
0:03:59
|
1.00%
|
News 24
|
0:01:32
|
0.38%
|
News 18 India
|
0:00:43
|
0.18%
|
Aaj Tak
|
0:00:20
|
0.08%
|
India Tv
|
0:00:17
|
0.07%
|
Total
|
6:38:39
|
100%
|
Channel Partner
Star Sports – Brands Visibility
Rank
|
Brands
|
Duration (hh:mm:ss)
|
Duration%
|
1
|
Stanchart
|
5:29:31
|
35.45%
|
2
|
Seiko
|
2:09:59
|
13.99%
|
3
|
Asics
|
1:46:59
|
11.51%
|
4
|
Maruti Suzuki S-Cross
|
1:37:24
|
10.48%
|
5
|
Tata Consultancy
Services
|
1:16:57
|
8.28%
|
6
|
Volini Spray
|
0:21:38
|
2.33%
|
7
|
Jabong
|
0:21:37
|
2.33%
|
8
|
Star Sports
|
0:18:58
|
2.04%
|
9
|
Orsl
|
0:15:52
|
1.71%
|
10
|
Jet Airways
|
0:13:51
|
1.49%
|
11
|
DHL
|
0:11:32
|
1.24%
|
12
|
The Times of India
|
0:11:21
|
1.22%
|
13
|
Procam
|
0:08:40
|
0.93%
|
14
|
98.3 Radio Mirchi FM
|
0:08:18
|
0.89%
|
15
|
Iprs
|
0:06:09
|
0.66%
|
16
|
Cigna
|
0:06:05
|
0.65%
|
17
|
Trident
|
0:06:00
|
0.65%
|
18
|
Aims
|
0:05:27
|
0.59%
|
19
|
PPL
|
0:04:47
|
0.51%
|
20
|
Asian Heart
Institute
|
0:04:28
|
0.48%
|
21
|
Harmony
|
0:04:17
|
0.46%
|
22
|
Shrimad Rajchandra
[Love & Care]
|
0:02:20
|
0.25%
|
23
|
Nestle
|
0:02:11
|
0.23%
|
24
|
DSTV
|
0:01:54
|
0.20%
|
25
|
Kingfisher
|
0:01:38
|
0.18%
|
26
|
Nike
|
0:01:31
|
0.16%
|
27
|
Recycle E-Waste [
Bajaj]
|
0:01:27
|
0.16%
|
28
|
Dilkap School
|
0:01:26
|
0.15%
|
29
|
Bajaj Electricals
|
0:01:01
|
0.11%
|
30
|
MCGM
|
0:00:54
|
0.10%
|
31
|
Adidas
|
0:00:54
|
0.10%
|
32
|
GSK
|
0:00:48
|
0.09%
|
33
|
Fight Against Cancer
|
0:00:42
|
0.08%
|
34
|
Child Line
|
0:00:42
|
0.08%
|
35
|
Kitkat
|
0:00:33
|
0.06%
|
36
|
Jio
|
0:00:25
|
0.04%
|
37
|
Mahindra Nanhi Kali
|
0:00:16
|
0.03%
|
38
|
Sikshan Vibhag
|
0:00:14
|
0.03%
|
39
|
Airtel
|
0:00:12
|
0.02%
|
40
|
MEP
|
0:00:09
|
0.02%
|
41
|
Be Healthy Be
Wealthy
|
0:00:05
|
0.01%
|
42
|
The Oberoi
|
0:00:04
|
0.01%
|
43
|
NADAP
|
0:00:03
|
0.01%
|
44
|
Union Bank
|
0:00:03
|
0.01%
|
45
|
JSW
|
0:00:02
|
0.01%
|
Total
|
15:29:24
|
100%
|
|
Channel
Partner Star Sports Visibility- Personalities
Rank
|
Personality
|
Designation
|
Company
|
Duration
(hh:mm:ss)
|
Duration%
|
1
|
Tim Hutchings
|
Host
|
-
|
1:45:35
|
40.75%
|
2
|
Vivek B Singh
|
Owner
|
Procam International
|
0:45:32
|
17.57%
|
3
|
Paulla Radcliffe
|
Host
|
-
|
0:41:56
|
16.18%
|
4
|
John Abraham
|
Ambassador
|
Mumbai Marathon
|
0:40:06
|
15.48%
|
5
|
Vijay Goel
|
Sports Minister
|
-
|
0:05:33
|
2.14%
|
6
|
David Rudisha
|
Athletic
|
-
|
0:04:49
|
1.86%
|
7
|
Zarin Daruwala
|
Athletic
|
-
|
0:03:03
|
1.18%
|
8
|
C Vidyasagar Rao
|
Governor
|
Maharashtra
|
0:02:07
|
0.82%
|
9
|
Vinod Tawde
|
Education Minister
|
Maharashtra
|
0:01:42
|
0.66%
|
10
|
Ranjan Bandyopadhyay
|
Global HR Head
|
Tata Consultancy Services
|
0:01:30
|
0.58%
|
11
|
Tapse Pannu
|
Actor
|
-
|
0:01:29
|
0.57%
|
12
|
Snehal Ambekar
|
Mayor
|
Mumbai Marathon
|
0:01:16
|
0.49%
|
13
|
Shekhar Bajaj
|
MD & Chairman
|
Bajaj Electricals Ltd
|
0:01:01
|
0.39%
|
14
|
Piyush Pandey
|
CEO
|
Ogilvy & Mather
|
0:00:58
|
0.37%
|
15
|
Devendra Fadnavis
|
CM
|
Maharashtra
|
0:00:46
|
0.30%
|
16
|
Shaina NC
|
Leader
|
BJP
|
0:00:46
|
0.30%
|
17
|
Amrita Fadnavis
|
Wife of Devendra Fadnavis
|
-
|
0:00:46
|
0.30%
|
18
|
Sonali Bendre
|
Actor
|
-
|
0:00:09
|
0.06%
|
19
|
Tina Ambani
|
Founder
|
Harmony Art Foundation
|
0:00:03
|
0.02%
|
Total
|
4:19:07
|
100%
|
|||
Channel
Partner Star Sports - Interviews
Interview
|
Designation
|
Duration
(hh:mm:ss)
|
Duration%
|
David Rudisha
|
Athletic
|
0:04:49
|
1.86%
|
Vijay Goel
|
Sports Minister
|
0:02:10
|
0.84%
|
Channel Partner Star Sports –
Non FCT Commercials
Commercial
|
Duration
(hh:mm:ss)
|
Duration%
|
Aston
|
0:16:19
|
17.93%
|
Bug
|
0:04:33
|
5.00%
|
L Band
|
0:02:47
|
3.06%
|
Total
|
0:23:39
|
25.99%
|
Channel Partner Star Sports –
Non FCT Commercials
Rank
|
Brand
|
Commercial
|
Duration
(hh:mm:ss)
|
Duration%
|
1
|
Stanchart
|
Aston
|
0:14:43
|
16.17%
|
2
|
Tata Consultancy Services
|
Bug
|
0:04:33
|
5.00%
|
3
|
Stanchart
|
L Band
|
0:01:11
|
1.30%
|
4
|
Jet Airways
|
Aston
|
0:01:08
|
1.25%
|
5
|
Tata Consultancy Services
|
L Band
|
0:00:47
|
0.86%
|
6
|
Maruti Suzuki S-Cross
|
L Band
|
0:00:38
|
0.70%
|
7
|
Seiko Watch Presentation
|
Aston
|
0:00:18
|
0.33%
|
8
|
Asics
|
L Band
|
0:00:11
|
0.20%
|
9
|
Tata Consultancy Services
|
Aston
|
0:00:10
|
0.18%
|
Total
|
0:23:39
|
25.99%
|
||
Channel
Partner Star Sports – Commercials
Rank
|
Commercial
|
Duration
(hh:mm:ss)
|
Duration%
|
1
|
India vs England [Paytm]
|
0:10:37
|
11.67%
|
2
|
KFC BBL
|
0:09:14
|
10.15%
|
3
|
Chennai Samshers
|
0:08:00
|
8.79%
|
4
|
Stanchart
|
0:07:40
|
8.42%
|
5
|
Jet Airways
|
0:05:13
|
5.73%
|
6
|
Maruti Suzuki S-Cross
|
0:04:58
|
5.46%
|
7
|
Asics
|
0:04:53
|
5.37%
|
8
|
Tata Consultancy Services
|
0:04:35
|
5.04%
|
9
|
Nestle
|
0:03:58
|
4.36%
|
10
|
Star Sports
|
0:03:45
|
4.12%
|
11
|
Nike
|
0:02:14
|
2.45%
|
12
|
Red Bull
|
0:01:09
|
1.26%
|
13
|
VB Series
|
0:00:40
|
0.73%
|
14
|
Australia vs Pakistan [Paytm]
|
0:00:25
|
0.46%
|
Total
|
1:07:21
|
74.01%
|
|
No comments:
Post a Comment