Saturday, 29 April 2017

Brand Visibility Report – Sony Six Live Telecast. Sunrisers Hyderabad vs Royal Challengers Bangalore Match played on 5th April, 2017.





HIGHLIGHTS -Sunrisers Hyderabad vs Royal Challengers Bangalore, played on  5th April, 2017.


Vivo, Ultratech and Jio among the top 3 advertising brands visible in IPL Sunrisers Hyderabad VS Royal Challengers Bangalore.

Top 10 brands advertised account for 83% visibility

Four out of top 10 advertising brands visible are telecom players

Players T-shirt had 61% visibility followed by Led Static Board at 19%

Data compiled based on first match dated April 5 on official channel Sony Six



DISCLAIMER
We at Clipbyte.com have put together this report with the information which is in the publicly available domain (television as a medium) and have reported the unbiased observations. We are not giving an opinion on any particular brand. This report is copyright material & we have the authority to disseminate this document. This report contains some trademarks, brands that belong to its respective owners.



Sr No.
Brands
No.of Times
Duration (hh:mm:ss)
Duration%
1
Vivo
709
0:51:19
17.65%
2
Ultratech Cement
363
0:28:04
9.65%
3
Jio
304
0:27:05
9.31%
4
Gionee
256
0:23:38
8.13%
5
Sun Direct
277
0:23:29
8.08%
6
Lloyd
230
0:22:26
7.71%
7
Yes Bank
270
0:19:35
6.73%
8
Vodafone
227
0:17:44
6.10%
9
Fbb
193
0:14:52
5.11%
10
Maruti Suzuki VitaraBrezza
191
0:13:26
4.62%

Others
667
0:49:09
16.90%

Total
3687
4:50:47
100%



                                                                                             


























Others Visibility - Top Brands


Sr No.
Brands
No.of Times
Duration (hh:mm:ss)
Duration%
11
Kingfisher
151
0:07:51
2.70%
12
Red Fm 93.5
164
0:07:44
2.66%
13
Amity University
49
0:07:21
2.53%
14
Nerolac
70
0:05:54
2.03%
15
Mathura Fan Park
28
0:05:23
1.85%
16
Duroflex
65
0:05:03
1.74%
17
Astral Bondtite
35
0:02:35
0.89%
18
CEAT
13
0:01:16
0.44%
19
Kurl On
22
0:00:53
0.30%
20
BCCI
03
0:00:37
0.21%
21
Amazon
06
0:00:27
0.15%
22
Kahaani Zubaani Sony Tv
05
0:00:25
0.14%
23
Frootigo Fizzy
05
0:00:23
0.13%
24
Make My Trip
04
0:00:21
0.12%
25
Polycab
05
0:00:21
0.12%
26
Voltas Star
04
0:00:20
0.11%
27
Tyka
06
0:00:18
0.10%
28
7up
07
0:00:16
0.09%
29
Havells
03
0:00:16
0.09%
30
Parle Hide & Seek
03
0:00:16
0.09%
31
Vimal
03
0:00:12
0.07%
32
Coca Cola
02
0:00:11
0.06%
33
MRF
04
0:00:11
0.06%
34
Yamaha
02
0:00:11
0.06%
35
Force
01
0:00:05
0.03%
36
Pepsi
01
0:00:05
0.03%
37
ChidiyaGhar Sab Tv
01
0:00:05
0.03%
38
4G Idea
02
0:00:05
0.03%
39
India Fashion Hub
01
0:00:02
0.01%
40
Iplt20.Com
01
0:00:01
0.01%
41
Sansui
01
0:00:01
0.01%

Total
667
0:49:09
16.90%


Top Ten Brands - Visibility Location


Sr No.
Brands
No.ofTimes
Duration (hh:mm:ss)
Duration%
1
Players Tshirt
1717
4:17:48
61.51%
2
Led Static Board
945
1:22:29
19.68%
3
Ground Pitch
279
0:18:50
4.49%
4
Boundary Rope
274
0:18:07
4.32%
5
Interview Board
11
0:15:36
3.72%
6
Commentator Box
32
0:05:28
1.30%
7
Helmet
75
0:05:04
1.21%
8
Stumps
56
0:03:01
0.72%
9
Players Bench Backdrop
28
0:02:57
0.70%
10
Presentation Board
07
0:02:20
0.56%

Others
101
0:07:29
1.79%

Total
3525
6:59:09
100%

                       

   

                                                                                                                                                                        
      

Others - Location Visibility


Sr No.
Location
No.ofTimes
Duration (hh:mm:ss)
Duration%
1
Billboard
29
0:01:58
0.47%
2
Spectator Merchandise
20
0:01:24
0.33%
3
Ribbon
06
0:00:44
0.17%
4
Display Stand
06
0:00:37
0.15%
5
Cheer Girls T-Shirt
09
0:00:36
0.14%
6
Timer
07
0:00:31
0.12%
7
Players Trouser
11
0:00:28
0.11%
8
Score Board
04
0:00:25
0.10%
9
Chair
02
0:00:17
0.07%
10
Cap
01
0:00:13
0.05%
11
Bat
04
0:00:10
0.04%
12
Cooler
01
0:00:05
0.02%
13
Podium
01
0:00:01
0.00%

Total
101
0:07:29
1.79%














                                                                                                                                                                                                                                                        



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