Business channels news content data compiled for the month of June, 2017
HOW TO USE THIS REPORT EFFECTIVELY
- This
document provides the exposure and visibility of the brands on television
as a medium
- This
document highlights the number of clips and the equivalent advertisement
value on various television channels
- This
document compares immediate direct competition amongst two brands in terms
of brand visibility on television
- Explaining
the terms used regularly in the report -
a.
The prime time hours for Business Channels - 09:00 hours to
16:00 hours / 19:00 hours to 23:00 hours
b.
The
prime time hours for all other Channels - 19:00 hours to 23:00 hours
c.
Ad-Value means equivalent advertisement value for the
particular television clip
- Total
duration is in terms of hh:mm:ss and total advertisement value is in terms
of rupees
- The
analysis in the document is unbiased towards any popular parameters that
are undertaken for the study. We at Clipbyte, have tracked, monitored and
reported the unprejudiced observation in the report
DISCLAIMER
We at Clipbyte have put
together this report with the information which is in the publicly available
domain (television as a medium) and have reported the unbiased observations. We
are not giving an opinion on any particular brand. This report is copyright
material & we have the authority to disseminate this document. This report
contains some trademarks, brands that belong to its respective owners.
Overview – Mutual Fund Sector TV
Coverage
Companies
|
No. Of Clips
|
Duration (hh:mm:ss)
|
Duration%
|
Ad-Value
(Rs.in Lacs)
|
Interview
|
694
|
62:18:58
|
96.74%
|
19986.01
|
Voice over
|
93
|
2:05:51
|
3.26%
|
600.75
|
Total
|
787
|
64:24:49
|
100%
|
20586.76
|
Top 11 -SOV Mutual Fund Sector Coverage
Companies
|
No. Of Clips
|
Duration (hh:mm:ss)
|
Duration%
|
Ad-Value
(Rs.in Lacs)
|
Kotak AMC
|
152
|
13:22:43
|
20.77%
|
4512.1
|
ICICI Prudential AMC
|
81
|
7:28:10
|
11.60%
|
1941.33
|
Birla Sunlife AMC
|
68
|
5:45:38
|
8.94%
|
2284.86
|
Reliance Nippon Life AMC
|
113
|
5:17:41
|
8.22%
|
1526.94
|
SBI Mutual Fund
|
51
|
3:24:42
|
5.30%
|
1142.43
|
UTI AMC
|
29
|
1:25:18
|
2.21%
|
540.49
|
DSP Blackrock AMC
|
35
|
1:14:46
|
1.93%
|
395.12
|
HDFC AMC
|
27
|
1:03:25
|
1.64%
|
357.14
|
Franklin Templeton AMC
|
20
|
0:21:25
|
0.55%
|
128.35
|
IDFC Mutual Fund
|
04
|
0:11:17
|
0.29%
|
50.41
|
Tata AMC
|
01
|
0:01:00
|
0.03%
|
7.8
|
Others
|
206
|
24:48:44
|
38.52%
|
7699.79
|
Total
|
787
|
64:24:49
|
100%
|
20586.76
|
Top Ten Spokespersons – Mutual
Fund Sector
Personality
|
Designation
|
Companies
|
No. Of Clips
|
Duration (hh:mm:ss)
|
Duration%
|
Nilesh Shah
|
MD
|
Kotak
AMC
|
67
|
5:46:38
|
30.49%
|
Harsha Upadhyaya
|
Sr
Executive VP
|
Kotak
Mutual Fund
|
46
|
5:26:40
|
28.73%
|
Chintan Hariya
|
Fund
Manager
|
ICICI
Prudential AMC
|
21
|
3:44:45
|
19.77%
|
Chakri Lokapriya
|
CIO
& MD
|
TCG
AMC
|
25
|
2:46:55
|
14.68%
|
A Balasubramanian
|
CEO
|
Birla
Sunlife AMC
|
07
|
2:42:00
|
14.25%
|
Peter Schiff
|
President
and CEO
|
Euro
Pacific Capital
|
05
|
2:25:00
|
12.75%
|
Navneet Munot
|
CIO
|
SBI
AMC
|
28
|
2:22:37
|
12.54%
|
Mahesh Patil
|
Co-
CIO
|
Birla
Sunlife AMC
|
35
|
2:08:32
|
11.31%
|
Sundeep Sikka
|
ED
& CEO
|
Reliance
Nippon Life AMC
|
27
|
2:05:19
|
11.02%
|
Yogesh Bhatt
|
Sr
Fund Manager
|
ICICI
Prudential AMC
|
20
|
2:00:28
|
10.60%
|
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