Monday, 10 July 2017

Incisive Visibility Insights on Insurance Sector In TV News Space, June 2017


  1. This document provides the exposure and visibility of the brands on television as a medium
  2. This document highlights the number of clips and the equivalent advertisement value on various television channels
  3. This document compares immediate direct competition amongst two brands in terms of brand visibility on television
  4. Explaining the terms used regularly in the report -
a.      The prime time hours for Business Channels - 09:00 hours to 16:00 hours / 19:00 hours to 23:00 hours
b.      The prime time hours for all other Channels - 19:00 hours to 23:00 hours
c.       Ad-Value means equivalent advertisement value for the particular television clip
  1. Total duration is in terms of hh:mm:ss and total advertisement value is in terms of rupees
  2. The analysis in the document is unbiased towards any popular parameters that are undertaken for the study. We at Clipbyte, have tracked, monitored and reported the unprejudiced observation in the report

DISCLAIMER
We at Clipbyte have put together this report with the information which is in the publicly available domain (television as a medium) and have reported the unbiased observations. We are not giving an opinion on any particular brand. This report is copyright material & we have the authority to disseminate this document. This report contains some trademarks, brands that belong to its respective owners.

         Business channels news content data compiled for the month of June, 2017 

Summary
Ø  Insurance Sector Coverage : Duration :  19:57:26 (hh:mm:ss) (including repeats)
Ø  Interview : Duration : 18:35:29 (hh:mm:ss)

SOV  (Percentage Denominates Share of Voice ):- 

·                  Insurance Companies  :- 10:26:49 (hh:mm:ss)

Top 3 Insurance Companies

·                  Max Bupa Insurance : 02:08:26 (hh:mm:ss) : 20.49% : Btvi contributed to the SOV     with 1 Hr : 23 min of Airtime 
·                  Kotak Life Insurance : 01:55:20 (hh:mm:ss) : 18.40% : CNBC Bazaar contributed to the SOV with 1Hr : 18 min of Airtime 
·                  Reliance General Insurance : 01:23:41 (hh:mm:ss) : 13.35% : Btvi contributed to the SOV with 35 min of Airtime 

Top 3 Insurance Companies Category

·                  Life Insurance : 08:15:09 (hh:mm:ss) : 43.57%
·                  Health Insurance : 06:19:50 (hh:mm:ss) : 33.43%
·                  General Insurance : 02:16:26 (hh:mm:ss) : 12.01%

SOV  : - Top 3 Companies Spokesperson

·                  Mihir Vora  : 01:59:16 (hh:mm:ss) : 31.22%
·                  Hemant Kanawala : 01:55:20 (hh:mm:ss) : 30.19%
·                  Rakesh Jain : 01:03:55 (hh:mm:ss) : 16.73%

 

 

Overview – Insurance Sector Coverage

Companies
No. Of Clips
Duration (hh:mm:ss)
Duration%
Ad-Value
(Rs.in Lacs)
Interview
226
18:35:29
93.16%
5261.68
Voice over
93
1:18:22
6.54%
457.5
Ticker
22
0:03:35
0.30%
19.14
Total
341
19:57:26
100%
5738.32

 

Top 10 Insurance Companies

Companies
No. Of Clips
Duration (hh:mm:ss)
Duration%
Ad-Value
(Rs.in Lacs)
Max Bupa Insurance
16
2:08:26
20.49%
692.74
Kotak Life Insurance
25
1:55:20
18.40%
580.27
Reliance General Insurance
64
1:23:41
13.35%
506.88
SBI Life Insurance
06
0:52:40
8.40%
360.8
Bajaj Allianz Insurance
15
0:45:00
7.18%
291.6
ICICI Prudential Life Insurance
31
0:40:45
6.50%
203.95
Hdfc Ergo Life Insurance
11
0:33:14
5.30%
177.28
Generali Insurance
16
0:26:40
4.25%
167.1
Star Health Insurance
05
0:22:30
3.59%
119.85
India First Life Insurance
09
0:14:42
2.35%
82.56
Others
48
1:03:51
10.19%
349.12
Total
246
10:26:49
100%
3532.15
                                                                    


                                                                      

Top 10 Category Others - Companies

Companies
No. Of Clips
Duration (hh:mm:ss)
Duration%
Ad-Value
(Rs.in Lacs)
ICICI Lombard Insurance
13
0:13:03
2.08%
59.94
Exide Insurance
02
0:10:00
1.60%
78
Aditya Birla Life Insurance
04
0:09:52
1.57%
53.28
Life Insurance Corporation
05
0:08:30
1.36%
56.7
National Insurance
07
0:07:30
1.20%
39.6
Apollo Munich Insurance
04
0:07:00
1.12%
21.6
Birla Sunlife Insurance
02
0:03:00
0.48%
15.6
New India Assurance Insurance
03
0:01:35
0.25%
8.5
Aegon Life Insurance
01
0:01:00
0.16%
3.6
Tata AIG Insurance
01
0:01:00
0.16%
3.6
Others
06
0:01:21
0.22%
8.7
Total
48
1:03:51
10.19%
349.12
















 


 

 



Insurance Companies Category

Category
No. Of Clips
Duration (hh:mm:ss)
Duration%
Life Insurance
133
8:15:09
43.57%
Health Insurance
59
6:19:50
33.43%
General Insurance
103
2:16:26
12.01%
Travel Insurance
03
1:20:00
7.04%
Job Insurance
01
0:26:00
2.29%
Cyber Insurance
01
0:11:00
0.97%
Consumer Durable Insurance
09
0:07:35
0.67%
Digital Insurance
02
0:00:21
0.03%
Total
311
18:56:21
100% 
   


Insurance Companies – Personalities

Personality
Designation
Companies
Total Clips
Duration (hh:mm:ss)
Duration%
Mihir Vora
Director & CIO
Max Life Insurance
09
1:59:16
31.22%
Hemant Kanawala
Head of Equity
Kotak Life Insurance
25
1:55:20
30.19%
Rakesh Jain
ED & CEO
Reliance General insurance
22
1:03:55
16.73%
Tarun Chugh
MD & CEO
Bajaj Allianz Life Insurance
10
0:26:00
6.81%
Sampath Reddy
CIO
Bajaj Allianz Life Insurance
03
0:15:00
3.93%
Shyamsunder Bhat
CIO
Exide Life Insurance
02
0:10:00
2.62%
Sandeep Batra
ED
ICICI Prudential Life Insurance Company
03
0:08:30
2.22%
Vishakha R M
CEO
IndiaFirst Life Insurance
02
0:07:42
2.02%
Prasun Gajri
CIO
HDFC Life Insurance
01
0:05:00
1.31%
Arijit Basu
MD & CEO
SBI Life Insurance
02
0:04:40
1.22%
Bhargava Das Gupta
MD & CEO
ICICI Lombard General Insurance
02
0:04:40
1.22%
Pankaj Razdan
MD & CEO
Birla Sunlife Insurance
01
0:02:00
0.52%
Total
82
6:22:03
100%



Top Ten Insurance Companies - Share of Voice (Duration)

Companies
BTVi
Cnbc Awaaz
Cnbc Bazaar
Cnbc TV18
ET Now
Ndtv Profit
Zee Business
Total
Max Bupa Insurance
01:32:00 /
14.68%
00:10:36 /
1.69%
00:00:20 /
0.05%
00:04:00 /
0.64%
00:05:30 /
0.88%
00:00:00 /
0.00%
00:16:00 /
2.55%
2:08:26 /
20.49%
Kotak Life Insurance
00:00:00 /
0.00%
00:06:49 /
1.09%
01:18:41 /
12.55%
00:00:00 /
0.00%
00:22:00 /
3.51%
00:00:00 /
0.00%
00:07:50 /
1.25%
01:55:20 /
18.40%
Reliance General Insurance
00:35:30 /
5.66%
00:04:57 /
0.79%
00:02:34 /
0.41%
00:11:45 /
1.87%
00:19:00 /
3.03%
00:00:00 /
0.00%
00:09:55 /
1.58%
01:23:41 /
13.35%
SBI Life Insurance
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:52:40 /
8.40%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:52:40 /
8.40%
Bajaj Allianz Insurance
00:07:00 /
1.12%
00:02:00 /
0.32%
00:00:00 /
0.00%
00:13:00 /
2.07%
00:20:00 /
3.19%
00:00:00 /
0.00%
00:03:00 /
0.48%
00:45:00 /
7.18%
ICICI Prudential Life Insurance
00:00:55 /
0.15%
00:26:20 /
4.20%
00:00:15 /
0.04%
00:09:10 /
1.46%
00:00:55 /
0.15%
00:00:00 /
0.00%
00:03:10 /
0.51%
00:40:45 /
6.50%
HDFC Ergo Insurance
00:00:00 /
0.00%
00:25:24 /
4.05%
00:00:20 /
0.05%
00:00:00 /
0.00%
00:06:30 /
1.04%
00:00:00 /
0.00%
00:01:00 /
0.16%
00:33:14 /
5.30%
Generali Insurance
00:03:00 /
0.48%
00:00:00 /
0.00%
00:04:25 /
0.70%
00:19:15 /
3.07%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:26:40 /
4.25%
Star Health Insurance
00:00:00 /
0.00%
00:22:15 /
3.55%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:15 /
0.04%
00:22:30 /
3.59%
India First Life Insurance
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:14:42 /
2.35%
00:00:00 /
0.00%
00:00:00 /
0.00%
00:14:42 /
2.35%



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