- This document provides the exposure and
visibility of the brands on television as a medium
- This document highlights the number of clips
and the equivalent advertisement value on various television channels
- This document compares immediate direct
competition amongst two brands in terms of brand visibility on television
- Explaining the terms used regularly in the
report -
a.
The prime time hours for Business Channels - 09:00 hours to
16:00 hours / 19:00 hours to 23:00 hours
b.
The
prime time hours for all other Channels - 19:00 hours to 23:00 hours
c.
Ad-Value means equivalent advertisement value for the particular
television clip
- Total duration is in terms of hh:mm:ss and
total advertisement value is in terms of rupees
- The analysis in the document is unbiased
towards any popular parameters that are undertaken for the study. We at Clipbyte,
have tracked, monitored and reported the unprejudiced observation in the
report
DISCLAIMER
We at Clipbyte have put together this report with the
information which is in the publicly available domain (television as a medium)
and have reported the unbiased observations. We are not giving an opinion on
any particular brand. This report is copyright material & we have the
authority to disseminate this document. This report contains some trademarks,
brands that belong to its respective owners.
Business channels news content data compiled for the month of June, 2017
Summary
Ø Insurance
Sector Coverage : Duration : 19:57:26 (hh:mm:ss) (including repeats)
Ø Interview :
Duration : 18:35:29 (hh:mm:ss)
SOV (Percentage Denominates Share of Voice ):-
·
Insurance Companies :- 10:26:49 (hh:mm:ss)
Top
3 Insurance Companies
·
Max Bupa Insurance : 02:08:26 (hh:mm:ss) : 20.49%
: Btvi contributed to the SOV with 1 Hr : 23 min of Airtime
·
Kotak Life Insurance : 01:55:20 (hh:mm:ss) : 18.40%
: CNBC Bazaar contributed to the SOV with 1Hr : 18 min of Airtime
·
Reliance General Insurance : 01:23:41 (hh:mm:ss)
: 13.35% : Btvi contributed to the SOV with 35 min of Airtime
Top
3 Insurance Companies Category
·
Life Insurance : 08:15:09 (hh:mm:ss) : 43.57%
·
Health Insurance : 06:19:50 (hh:mm:ss) : 33.43%
·
General Insurance : 02:16:26 (hh:mm:ss) : 12.01%
SOV
: - Top 3 Companies Spokesperson
·
Mihir Vora : 01:59:16 (hh:mm:ss) : 31.22%
·
Hemant Kanawala : 01:55:20 (hh:mm:ss) : 30.19%
·
Rakesh Jain : 01:03:55 (hh:mm:ss) : 16.73%
Overview – Insurance Sector
Coverage
|
Companies
|
No. Of Clips
|
Duration (hh:mm:ss)
|
Duration%
|
Ad-Value
(Rs.in Lacs)
|
|
Interview
|
226
|
18:35:29
|
93.16%
|
5261.68
|
|
Voice over
|
93
|
1:18:22
|
6.54%
|
457.5
|
|
Ticker
|
22
|
0:03:35
|
0.30%
|
19.14
|
|
Total
|
341
|
19:57:26
|
100%
|
5738.32
|
Top 10 Insurance
Companies
|
Companies
|
No. Of Clips
|
Duration (hh:mm:ss)
|
Duration%
|
Ad-Value
(Rs.in Lacs)
|
|
Max Bupa Insurance
|
16
|
2:08:26
|
20.49%
|
692.74
|
|
Kotak Life Insurance
|
25
|
1:55:20
|
18.40%
|
580.27
|
|
Reliance General Insurance
|
64
|
1:23:41
|
13.35%
|
506.88
|
|
SBI Life Insurance
|
06
|
0:52:40
|
8.40%
|
360.8
|
|
Bajaj Allianz Insurance
|
15
|
0:45:00
|
7.18%
|
291.6
|
|
ICICI Prudential Life Insurance
|
31
|
0:40:45
|
6.50%
|
203.95
|
|
Hdfc Ergo Life Insurance
|
11
|
0:33:14
|
5.30%
|
177.28
|
|
Generali Insurance
|
16
|
0:26:40
|
4.25%
|
167.1
|
|
Star Health Insurance
|
05
|
0:22:30
|
3.59%
|
119.85
|
|
India First Life Insurance
|
09
|
0:14:42
|
2.35%
|
82.56
|
|
Others
|
48
|
1:03:51
|
10.19%
|
349.12
|
|
Total
|
246
|
10:26:49
|
100%
|
3532.15
|
Top 10 Category Others - Companies
|
Companies
|
No. Of Clips
|
Duration (hh:mm:ss)
|
Duration%
|
Ad-Value
(Rs.in Lacs)
|
|
ICICI Lombard Insurance
|
13
|
0:13:03
|
2.08%
|
59.94
|
|
Exide Insurance
|
02
|
0:10:00
|
1.60%
|
78
|
|
Aditya Birla Life Insurance
|
04
|
0:09:52
|
1.57%
|
53.28
|
|
Life Insurance Corporation
|
05
|
0:08:30
|
1.36%
|
56.7
|
|
National Insurance
|
07
|
0:07:30
|
1.20%
|
39.6
|
|
Apollo Munich Insurance
|
04
|
0:07:00
|
1.12%
|
21.6
|
|
Birla Sunlife Insurance
|
02
|
0:03:00
|
0.48%
|
15.6
|
|
New India Assurance Insurance
|
03
|
0:01:35
|
0.25%
|
8.5
|
|
Aegon Life Insurance
|
01
|
0:01:00
|
0.16%
|
3.6
|
|
Tata AIG Insurance
|
01
|
0:01:00
|
0.16%
|
3.6
|
|
Others
|
06
|
0:01:21
|
0.22%
|
8.7
|
|
Total
|
48
|
1:03:51
|
10.19%
|
349.12
|
Insurance Companies Category
|
Category
|
No. Of Clips
|
Duration (hh:mm:ss)
|
Duration%
|
|
Life Insurance
|
133
|
8:15:09
|
43.57%
|
|
Health Insurance
|
59
|
6:19:50
|
33.43%
|
|
General Insurance
|
103
|
2:16:26
|
12.01%
|
|
Travel Insurance
|
03
|
1:20:00
|
7.04%
|
|
Job Insurance
|
01
|
0:26:00
|
2.29%
|
|
Cyber Insurance
|
01
|
0:11:00
|
0.97%
|
|
Consumer Durable Insurance
|
09
|
0:07:35
|
0.67%
|
|
Digital Insurance
|
02
|
0:00:21
|
0.03%
|
|
Total
|
311
|
18:56:21
|
Insurance Companies – Personalities
|
Personality
|
Designation
|
Companies
|
Total
Clips
|
Duration
(hh:mm:ss)
|
Duration%
|
|
Mihir Vora
|
Director & CIO
|
Max Life Insurance
|
09
|
1:59:16
|
31.22%
|
|
Hemant Kanawala
|
Head of Equity
|
Kotak Life Insurance
|
25
|
1:55:20
|
30.19%
|
|
Rakesh Jain
|
ED & CEO
|
Reliance General insurance
|
22
|
1:03:55
|
16.73%
|
|
Tarun Chugh
|
MD & CEO
|
Bajaj Allianz Life Insurance
|
10
|
0:26:00
|
6.81%
|
|
Sampath Reddy
|
CIO
|
Bajaj Allianz Life Insurance
|
03
|
0:15:00
|
3.93%
|
|
Shyamsunder Bhat
|
CIO
|
Exide Life Insurance
|
02
|
0:10:00
|
2.62%
|
|
Sandeep Batra
|
ED
|
ICICI Prudential Life Insurance Company
|
03
|
0:08:30
|
2.22%
|
|
Vishakha R M
|
CEO
|
IndiaFirst Life Insurance
|
02
|
0:07:42
|
2.02%
|
|
Prasun Gajri
|
CIO
|
HDFC Life Insurance
|
01
|
0:05:00
|
1.31%
|
|
Arijit Basu
|
MD & CEO
|
SBI Life Insurance
|
02
|
0:04:40
|
1.22%
|
|
Bhargava Das Gupta
|
MD & CEO
|
ICICI Lombard General Insurance
|
02
|
0:04:40
|
1.22%
|
|
Pankaj Razdan
|
MD & CEO
|
Birla Sunlife Insurance
|
01
|
0:02:00
|
0.52%
|
|
Total
|
82
|
6:22:03
|
100%
|
||
Top Ten Insurance Companies - Share of Voice (Duration)
|
Companies
|
BTVi
|
Cnbc Awaaz
|
Cnbc Bazaar
|
Cnbc TV18
|
ET Now
|
Ndtv Profit
|
Zee Business
|
Total
|
|
Max Bupa Insurance
|
01:32:00 /
14.68%
|
00:10:36 /
1.69%
|
00:00:20 /
0.05%
|
00:04:00 /
0.64%
|
00:05:30 /
0.88%
|
00:00:00 /
0.00%
|
00:16:00 /
2.55%
|
2:08:26 /
20.49%
|
|
Kotak
Life Insurance
|
00:00:00 /
0.00%
|
00:06:49 /
1.09%
|
01:18:41 /
12.55%
|
00:00:00 /
0.00%
|
00:22:00 /
3.51%
|
00:00:00 /
0.00%
|
00:07:50 /
1.25%
|
01:55:20 /
18.40%
|
|
Reliance General Insurance
|
00:35:30 /
5.66%
|
00:04:57 /
0.79%
|
00:02:34 /
0.41%
|
00:11:45 /
1.87%
|
00:19:00 /
3.03%
|
00:00:00 /
0.00%
|
00:09:55 /
1.58%
|
01:23:41 /
13.35%
|
|
SBI Life
Insurance
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:52:40 /
8.40%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:52:40 /
8.40%
|
|
Bajaj Allianz Insurance
|
00:07:00 /
1.12%
|
00:02:00 /
0.32%
|
00:00:00 /
0.00%
|
00:13:00 /
2.07%
|
00:20:00 /
3.19%
|
00:00:00 /
0.00%
|
00:03:00 /
0.48%
|
00:45:00 /
7.18%
|
|
ICICI
Prudential Life Insurance
|
00:00:55 /
0.15%
|
00:26:20 /
4.20%
|
00:00:15 /
0.04%
|
00:09:10 /
1.46%
|
00:00:55 /
0.15%
|
00:00:00 /
0.00%
|
00:03:10 /
0.51%
|
00:40:45 /
6.50%
|
|
HDFC Ergo Insurance
|
00:00:00 /
0.00%
|
00:25:24 /
4.05%
|
00:00:20 /
0.05%
|
00:00:00 /
0.00%
|
00:06:30 /
1.04%
|
00:00:00 /
0.00%
|
00:01:00 /
0.16%
|
00:33:14 /
5.30%
|
|
Generali
Insurance
|
00:03:00 /
0.48%
|
00:00:00 /
0.00%
|
00:04:25 /
0.70%
|
00:19:15 /
3.07%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:26:40 /
4.25%
|
|
Star Health Insurance
|
00:00:00 /
0.00%
|
00:22:15 /
3.55%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:15 /
0.04%
|
00:22:30 /
3.59%
|
|
India
First Life Insurance
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:14:42 /
2.35%
|
00:00:00 /
0.00%
|
00:00:00 /
0.00%
|
00:14:42 /
2.35%
|
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